Ecommerce is the driving force behind sales growth and customer acquisition in today's business world. According to Statista, worldwide ecommerce sales will grow 9.8% by the end of 2024.
In essence, there's never been a better time to put your business on the edge or global impact through ecommerce and particularly, having an ecommerce website than today.
It's not even just about having a website, it's about standing out in your niche and beating your competitors in the global market.
From fast, reliable, and secure payments to low start up cost, global brand awareness and international transactions. Without a doubt, businesses that are powered with an ecommerce website are bound to experience a 1000 times more growth than regular businesses in 2024.
WHY IS AN ECOMMERCE WEBSITE NECESSARY
''Your Branding strategy is incomplete without a website...''
~ Elon Jobs, Ceo, kitcart Technology.
While that is a commendable approach to Ecommerce, it fails to fully utilize the opportunities ecommerce has to offer.
In most cases, these businesses lose a lot of potential customer due to factor like unavailability of viable international payment options, customer retention tools like email marketing, and trust.
In events where their social media handles are taken down or suspended, the business dies off.
But that's not the case with having an ecommerce website. With an ecommerce website you control your audience, you can reach out to them any day any time with any of your products/services, without any issue, third party interference , or a big brother dictating what goes on in your business.
An ecommerce website helps you automate your business so whether you're present or not your business will be active and running on auto pilot.
HERE ARE 10 REASON WHY IT'S IMPORTANT TO OWN AN ECOMMERCE WEBSITE
1. Scalability
Owning a website allows an online business to easily scale up its operations. As the business grows, the website can handle increased traffic, accommodate more products or services, and implement new features without the need for a physical expansion.
This flexibility ensures that the business can adapt and evolve in response to customer demand, making growth easier to manage.
2. Global Commerce
A website removes geographical limitations, enabling business owners to reach a global audience.
With proper international shipping and payment options, businesses can sell their products or services to customers anywhere in the world, thus expanding their customer base and revenue potential beyond local or regional boundaries.
3. Increase Sales
A website creates multiple opportunities to drive sales. It acts as a direct sales channel where customers can browse and make purchases at any time.
Furthermore, websites allow for personalized marketing through tools like email lists and retargeting ads, helping to nurture leads and convert visitors into paying customers.
4. Lower start up cost
Starting an online business with a website significantly reduces the need for high initial investments in physical infrastructure like rent, utilities, and in-store staff.
Building and maintaining a website is generally more cost-effective, enabling business owners to invest in product development, marketing, or customer service.
5. Low operating cost
Websites require fewer resources to maintain compared to physical stores. Automated processes like inventory management, customer support via chatbots, and digital marketing reduce the need for a large team.
This results in lower overhead costs, allowing the business to allocate resources more efficiently.
6. SEO
SEO is one of the most powerful tools for attracting customers to an online business.
A well-optimized website increases visibility on search engines like Google, which leads to more organic traffic.
When potential customers search for products or services related to the business, strong SEO can place the website higher in search results, driving more qualified leads.
7. Affordable Marketing
A website provides access to cost-effective digital marketing channels. Business owners can run targeted ads on platforms like Google and social media, manage email marketing campaigns, and optimize their content for SEO.
These methods are often more affordable and measurable compared to traditional marketing, giving businesses a higher return on investment.
8. Enhanced customer experience
A well-designed website improves the overall customer experience by offering easy navigation, clear product descriptions, customer reviews, and a seamless checkout process.
Websites can also provide personalized content and product recommendations based on user behavior, further enhancing the customer journey and increasing the likelihood of repeat purchases.
9. 24/7 Virtual Availability
Unlike physical stores, a website is available around the clock. This means customers can shop, ask questions, and access support whenever it's convenient for them, even outside regular business hours.
This constant availability maximizes sales opportunities and improves customer satisfaction, as they are not limited by time zones or business hours.
10. Convenience
Websites provide a high level of convenience for both business owners and customers. Customers can easily browse, compare, and purchase products from the comfort of their homes or while on the go.
For business owners, a website automates several operational tasks, from inventory tracking to order processing, allowing them to focus on growth strategies rather than daily operations.
HOW TO GET AN ECOMMERC WEBSITE
Simply go to usekitcart.com and sign up as a merchant.
usekitcart.com is the best ecommerce store building platform to get started with especially for businesses in Africa.
Usekitcart.com provide a wide range of tools and resources to businesses in Nigeria and Africa at large. From international payment gateways, to secured hosting platforms, to customer retention tools like email marketing, etc.
The best part is that in just 5mins, you can set up a fully functional ecommerce website for your brand.
Usekitcart.com provides various affordable payment plans for businesses of all size and capacity. Simply pick any of the payment plan suitable for your brand.
You can also sign up on usekitcart.com for free. To get started go to usekitcart.com/login to get started.
CONCLUSION
The best time to plant a three was 20 years ago, the second best time is now. If you're yet to get an ecommerce website for your brand, now is the best time to get started!
See you soon.
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