A WAKE-UP CALL FOR BUSINESS OWNERS
In the fast-paced digital age, where opportunities for online success abound, the words of Warren Buffett ring true: "You only have to do a few things right in your life so long as you don't do too many things wrong."
For businesses aiming to thrive in the digital realm, there are crucial elements that should not be ignored. Surprisingly, a recent study revealed that a staggering 90% of online businesses fail within the first 120 days.
In today's blog post, we will highlight Four common mistakes that could be hindering your online success and provides insights on how to turn things around.
1. You Don't Have a Website
Imagine telling your friends you want your business to be an online sensation while lacking a basic online presence—a website. It's like expecting customers to flock to your doorstep without providing them with a clear address. A website serves as your virtual storefront, and without it, you're essentially closing your doors to potential customers.
In today's digital landscape, having a website is not just a bonus; it's a necessity. It gives your business credibility, builds trust with customers, and provides a platform to showcase your products or services. Whether you're a small startup or an established brand, investing in a well-designed and user-friendly website can make a world of difference.
Studies by web development agencies have shown that businesses with well-designed websites experience a significant increase in customer trust and conversion rates.
If you still don't believe me, maybe this will jack your memory
In 2021 Kylie Jenner became a billionaire. Whilst this gigantic win was celebrated across the globe by the Kardashian fans, Many people failed to realize that the game-changing move happened in 2016 when Kylie Cosmetic was launched. And if you still haven't gotten the gist -Yes they launched a website too. The result...?
They sold 500, 000 units and generate over $300 million in sales. From 2016 to 2018 Kylie Cosmetic did over $800 Million in sales.
Your favorite Celebs have a cheat code... A website, why should you be on the bench?
2. YOU'RE NOT CREATING CONTENT
Content still works...!
In fact, content has always worked!
The fact that You've made it to the second section of this blog post, proving that content works.
Valuable and engaging content is the cornerstone of any successful online strategy. So, rather than being too busy rotating products or shaking nyash on social media, it's time to shift your focus.
Rather than merely flaunting your offerings, try positioning your brand as a valuable resource for your audience. Share informative blog posts, create captivating videos, and host webinars that address common pain points faced by your target customers. By providing solutions and insights, you'll not only attract potential clients but also establish yourself as an authority in your industry.
According to a report by a leading content marketing firm, businesses that consistently create valuable content experience a 3x increase in website traffic and customer retention.
"CONTENT ISN'T KING...
IT'S THE KINGDOM! "
The Battle for attention has become fierce. The odds of surviving the deadly competition from other Vendors and the big brands are slim. Without a bogus advertising budget, how will small businesses survive....?
Content is your survival chance, don't joke with it!
3. YOU'RE NOT RUNNING ADS
Organic traffic is undoubtedly rewarding, but relying solely on it can limit your potential for online success. Paid advertising campaigns are powerful tools that can skyrocket your business to new heights. However, fear of failed payments or lack of expertise might be holding you back.
Don't let these hurdles impede your progress. Embrace paid advertising and unlock a world of possibilities. Whether it's on social media platforms like Instagram or YouTube, well-planned ad campaigns can put your business in front of the right audience, driving traffic and increasing conversions. And if you're unsure about the technicalities, there are experts willing to assist you on your journey.
4. You are mono-channel:
You are the queen of Facebook. The Godmother of WhatsApp Marketing. Your sales funnel is simple, from your Facebook ads to your DM even when your WhatsApp has crashed like 1 million times. You don't care. Because that's all you know. I'm not trying to judge you, it's not as if you're totally wrong. But, you're still wrong.
Seems like you have forgotten what happened on the 4th of October 2021, WhatsApp, Facebook, and Instagram, all Uncle Marks Platforms shut down for close to 3 hours. Millions of businesses lost billions of dollars that day. Did it affect you too, or are you a new cat? Well, the old cats can testify that it was not a good experience. One thing every business person trying to survive online must know is that the internet is not your father's property. You're a tenant. And when your landlord gets angry, he'll ask you to pack out. Even so, it is very dangerous to build a mono-channel business online. Don't just depend on WhatsApp alone or Facebook to drive sales to your business. Get a website, have an email list, and include SMS marketing in your marketing campaign. Use as many marketing channels as possible to grow your business. When you own the eyeballs, you own the money bag.
In the rapidly evolving digital landscape, the path to online success can be both exhilarating and daunting. While the failure rate of online businesses might seem alarming, it's essential to view it as an opportunity to learn from others' mistakes and pave the way for your triumph.
By recognizing these 4 common mistakes—neglecting a website, ignoring content creation, and shying away from paid advertising—you can take the necessary steps to transform your online presence and build a flourishing business. Remember, every successful entrepreneur was once where you are now. Embrace the challenges, invest in the right strategies, and propel your business toward the remarkable success it deserves.
So, let this be your wake-up call. No more delays. It's time to take action, embrace the digital era, and secure your spot among the thriving 10% of online businesses. With determination, creativity, and a willingness to adapt, you can pave the way for a brighter online future.
Ready to unlock your potential? Click on the link below to get started, and together, let's conquer the digital realm!