If you're looking to grow your business online.
Instagram is one of the best social media Apps to explore.
Instagram has the best audience for every product and market.
87% of online shoppers said they trust a brand more when they can find its page on Instagram, according to socialpilot.co
But it's one thing to be on Instagram, it's another thing to have a brand that communicates value, authority, and trust when coming in contact with potential buyers for the first time.
Moving into 2024, If you want to take your business to the next level on the Instagram platform, revamping your page should be a priority.
If you're looking to give your Instagram page a touch of grace and style
HERE ARE SOME INSTAGRAM PAGE REVAMP IDEAS YOU SHOULD CONSIDER
1. UPDATE YOUR PROFILE PICTURE:
First impressions matter a lot because, on the internet people judge a book by its cover.
Most times, it's not because people don't need your products or services.
It's just that people generally have a short span of attention nowadays.
As a brand, you want to do everything you can to capture attention, position as an authority, as well as convert page visitors to paying clients.
The first step to take is to have a quality image or (if available) a high-end quality brand logo as your profile picture.
Your bio speaks a lot about your Brand.
It gives visitors a quick idea of your brand, your mission, and the solution you offer.
Instagram provides just 150 characters to use and write your bio.
So it has to be short, concise, and powerful.
When writing your bio, consider factors that make your brand special. This may include the number of clients you've worked with, special awards, recognition, etc.
2. ORGANIZE YOUR HIGHLIGHTS
Instagram highlights are social assets you can use to beautify your page and communicate vital brand messages.
They can be used to record and display customer testimonials, special/historical brand events like anniversaries, store locations, product categories, and other information you want your audience to know about your brand.
It's a crucial aspect of the Instagram page revamp you should consider.
3. CREATE ICONS FOR YOUR HIGHLIGHTS
One of the purposes of revamping your Instagram page is for your brand to be aesthetically appealing.
Icons are important if you want to organize your Instagram Highlights in such a way that will provide value, information, and sales for your brand.
Your highlights should consist of 5 or 6 slides i.e. customer review, location(if you have a physical store), contact details, product categories, and bank details where customers can make payments.
So you want to create or design Icons to represent these slides and indicate which one is which.
4. CHOOSE A CONTENT THEME/STYLE.
Choose an Instagram theme as an overall structure of appearance for your page.
Whether it's minimal, white, black, tropical, grunge, etc.
The appearance of your page speaks volumes of the level of visitor retention rate your page will have.
It's a visual representation of your brand, your style, and your values.
So you can browse through IG, check out competitors' and other brands' content theme/style, and pick a theme suitable and consistent with your brand messaging.
5. CHOOSE A CONSISTENT COLOR PALLETE.
Colors are elements of branding.
They are visual representations of your brand images in the head of your target audience.
We associate red colors with Coca-Cola, we associate black and white with Nike, etc.
After choosing a content theme, it is important to hand-pick a color palette that is consistent with your page theme.
This would not only beautify your page, but it will also portray a sense of organization and precision – Carefully creating a lasting impression on your target audience or page visitors.
6. CHOOSE A GRID LAYOUT
Your Instagram grid layout is an opportunity to show or display your brand vibe or style at a glance.
Your Instagram grid gives visitors a birds-eye view of all your content. When it's aesthetically compelling, it may lead to massive engagement and increase sales.
There are many grid layouts to choose from. Whether it's checkerboards, borders, columns, or puzzle grids.
Find a grid layout that's suitable for your brand.
7. CHOOSE A FONT STYLE.
Choosing a font style is important to consistently maintain your brand style and visual identity.
Try to match your font style with your brand personality.
Playful, elegant, or modern fonts convey different vibes.
For example, a luxury brand might use a sophisticated serif font, while a lifestyle brand might opt for a more casual sans-serif.
The most important thing to consider is that your font is easy to read –especially in smaller sizes on mobile screens and aligns with your branding.
8. PRIORITIZE QUALITY CONTENT.
Whether it is images, text, or video, the best way to win your audience's heart is through quality content.
So make visually appealing and creative content.
For images, make sure that your camera is clear and that your photos represent your brand in the best possible form.
For text, avoid jargon, and grammatical errors.
For videos, whether it's entertaining, promotional, or educational video content, use a clear camera, to make your content lively, short, and precise.
9. ALWAYS COME UP WITH NEW HASHTAGS
Experiment with new hashtags, whether it's something trending or from competitors.
Using old and outdated Hashtags can limit the number of organic engagement your content might get.
The best thing to do when it comes to finding great hashtags is to research using Instagram hashtag-generating tools like predis.ai.
10. REACH OUT TO A NEW AUDIENCE WITH IG ADS
What's a business without new customers?
How do you get customers without advertisement?
If you're serious about the growth of your business in 2024, Instagram ads should be a priority for you.
Run ads to reach new audiences, and get them to learn more about your brand and your offer.
Revamping your Instagram page is one of the best marketing strategies you can employ to dominate the online space and grow in sales and revenue in 2024.
If you need an expert to revamp your Instagram page, click here to work with our team.
Also read; HOW TO AVOID INSTAGRAM SHADOW BAN IN 2024