What Is Dropshipping | How Does Drop Shipping Work?-Droppa

Often, because entrepreneurs have to spend a sizable sum in their cash on stock products earlier than they could begin selling, the required capital is often  restrictive. Dropshipping remains a highly accessible way for enterprising founders to get started, connect to attach clients with merchandise on-demand—without the need to stockpile products.

What's Dropshipping?

If you don’t know anything about dropshipping, don’t worry! This is a complete beginner’s guide. No experience needed. And by the end, you’ll know every single step you need to take to make money with your first online store.

Dropshipping: A business model that you can use to run your store without ever holding any inventory. When you make a sale, your supplier will ship your products from their warehouse, straight to your customer’s doorstep. You’ll never need to worry about storing, packaging, or shipping your products.

Here’s a quick breakdown of how dropshipping works, and how merchants make their money.

  • Your customer places an order on your KitCart website. Say the price is 2000 naira.
  • You forward that order to your supplier and pay them the wholesale price, say 1500 naira.
  • The supplier ships the product directly to your customer. 
  • You get to keep that 500 naira profit you can re-invest in your store.

Why Is Dropshipping So Popular Right Now?

Dropshipping is great for entrepreneurs because running a store doesn’t demand as much operational capital as the traditional retail model. You don’t have to open a brick-and-mortar store, hire employees, keep the lights on, pay overhead, or stock products.

Instead, you open an online storefront and buy wholesale from suppliers who already have products and warehouse space. Plus there’s no paying suppliers until your customers pay you. That’s the sweet spot. You buy at one price and sell at another. The profit in between? All yours.

1. Quick to Start. 

You don’t even need any prior business experience! If you take some time to learn the basics, you can get started fast and learn the rest as you go along. Because ordering and shipping of items are taken off your hands, you get more time to focus on marketing.

2.Demands Less Capital to Start. 

You can start dropshipping with minimal investment because you don’t have to purchase inventory upfront. Even as your business grows, your costs will be fairly low – your expenses will be limited to picking a plan on kitcart and your ad cost.

3.  Room to grow.

As you grow, your business model doesn’t have to change very much at all. You’ll have to put more work into sales and marketing, but your day-to-day will stay more or less the same. 

Your costs to grow won’t be huge either, and you can grow at your own pace. 

4. Flexible

This is one of its biggest benefits. You get to be your own boss, set your own rules, and work at your own pace. Again, because you don’t have to buy any inventory upfront, you can easily dropship new products whenever you want – you only need a phone or laptop and WiFi. 

5. Easier to test

Also, you can continually test and adapt until you find something that works – the business model gives you the flexibility to adjust strategies on the fly. 

6 Simple to manage

Since the majority of dropshippers run their businesses solo, you can manage everything with little hassle. You can do everything all by yourself if you want to.

 Once you’ve found suppliers and gotten everything set up, you’re mostly responsible just for your online storefront, marketing, and customer service.

7.  Wide selection of products to sell

Since you don’t have to pre-purchase the items you sell, you can offer an array of trending products to your potential customers. If suppliers stock an item, you can list it for sale on your online store at no additional cost.

How Do I Get Started With Dropshipping With Droppa

What is Droppa?

Whether side hustle, passion project, full-time career – whatever your drive,Droppa is the dropshipping network where you find businesses offering their products at wholesale prices and sync those products to your store without needing to stock the products.

You can browse millions of products on Droppa. With AI, Droppa uses analytics to help you find the best selling and high-potential products, and hidden gems. In just a few clicks, you can select your goods, customize the details, and list them on your site for sale.

How to Start Dropshipping Business with Droppa

There are a few steps involved to help you build a successful Oberlo dropshipping empire. Here are a few things to help you get started:

1. Pick a Niche

There are thousands of niches that you can start a store in, from fashion to beauty to home decor to sports. If you’re indecisive, you can also create an online general store that sells a little bit of everything, but keep in mind you’ll still want to choose a niche for that too. 

For example, you might choose to create an impulse buy product general store or a general store that focuses on products for women. 

To choose the right dropshipping niche, you need to have a clear cut audience in mind to improve your marketing efforts.

  • Fashion
  • SkinCare
  • Hair 
  • Jewelry
  • Watches
  • Gadgets
  • Sex & Enhancement 
  • Babies and Kids     

2. Pick a Perfect Name

Now that you’ve decided on a niche, you need to pick a business name to start your store. Keep in mind that it’s best to pick a name that has an available .com domain name. You can choose a name that describes what you sell (skinoqueen.com).

The key is to pick something memorable, catchy, short and easy to spell. Feel free to bounce back ideas with a friend or compile a list of random ideas. 

3. Sign Up  On Droppa

Once you’ve landed on a business name for your store, the next step is to sign up and  get familiar with Droppa. On the platform, you’ll find products that you can start selling the same day.

4. Get a Store on KitCart

KitCart is the platform your website lives on. You can start out with a 90 days free trial no credit-card required. 

That's the store visitors will purchase your drop shipped products from. 

5. Find Products to Sell 

Droppa has millions of products that you can add and sell on your store the same day right in the marketplace section. Droppa also regularly puts out product lists of the most popular items so if you aren’t sure which products are trending upwards, Droppa automatically does all the work for you.

Marketing Your Dropshipping Business

Here are the three most popular ways to help you get your first sale with Droppa.

 1. Instagram/Facebook Ad Promotion

Creating effective Instagram/ Facebook ads is a skill that all ecommerce entrepreneurs eventually need to learn. Even if you are When advertising on Instagram, you can choose from several campaign objectives. These are potential goals for your Instagram ad campaign that you select from a list. Don’t neglect this choice; it will influence how your Instagram ads are optimized and how you pay for them. For example, if your goal is to get people to watch your video, you probably don’t care how many users click on your link.

You may already be familiar with campaign objectives from creating Facebook ads. Options include:

  1. Brand awareness

  2. Reach

  3. Traffic

  4. App installs

  5. Engagement

  6. Video views

  7. Lead generation

  8. Conversions

Will be explaining  the most important and objectives for dropshippers below.

  • Brand awareness

This objective is for when you want to drive awareness of your business, product, app, or service when advertising on Instagram. The objective formerly called awareness is now a part of this objective. The brand awareness objective supports image ads, video ads, carousel ads, slideshow ads, and Stories ads.

  •  Reach

With a reach objective, you can also drive awareness of your business, product, app, or service. The objectives formerly called local awareness and reach & frequency are now parts of this objective. The reach objective supports all Instagram ad types. Reach is different from brand awareness in that it allows you to reach a larger audience, whereas brand awareness is a bit more targeted to users who are more likely to recall your ad or brand.

  •  Traffic

You can use the traffic objective to drive visitors to your website. If you have a mobile app, this is also effective for driving app engagement. The objective formerly called website clicks is now a part of traffic. You can also use this objective to create an offer for your audience. The traffic objective supports all Instagram ad types. Deshapeables, which sells shape-wears, has used photo ads to drive users directly to its online store.

  • Conversions

The conversion objective is a great choice for ecommerce businesses that want to drive sales. The objectives formerly called website conversions and dynamic ads both are a part of the current conversions objective

  2. Google Ad Promotion

There are two ways to go about marketing your business with free  Organic SEO traffic or paid Google Ads. If you’re trying to get SEO traffic to your store, your best bet is to build out your blog. On your blog, focus on creating relevant, niche-focused content to help you bring the right type of traffic to your website.. 

When it comes to Google Ads, make sure to follow the standard best practices like writing enticing headlines, matching the ad’s copy to the copy on your product page, and using sitelink extensions to send people to relevant pages on your website.

3. Influencer Marketing

You may use influencer marketing to develop your business by leveraging influencers. This is especially effective if you have a limited audience and want to make a huge impression. When hiring an influencer, keep in mind that they must have a proven conversion audience, be able to exhibit your products effectively, and positively represent your business. It's not just a matter of picking an attractive person with a large number of followers at random. Investigate the data in greater depth. 


Droppa marketplace allows you to find and sell millions of products right away. By dropshipping on Droppa, you’ll be able to dropship as many products to your store as you want. You’ll also save a ton of time with automated one click product imports and order processing. 

Droppa has one of the best customer support teams in the ecommerce space with trained experts able to answer any of your questions while you build and grow your store. Join the 10,548 entrepreneurs who are actively using Droppa to build the life they want – all in one place



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